Consumers throughout the globe have become ever more knowledgeable and demanding in their requirements while significant differences occur between countries attributable to income differences and demographics.
Increasing sophistication on the part of the consumer means that companies that are to succeed need to be able to respond to rapidly changing consumer tastes and demands, changing business environments and ever increasing competition against a background where news of new products and services can spread across the world in minutes.
Understanding the consumer today not only means understanding the requirements of the local market but also understanding how these are integrated into a larger regional or global picture.
While people demand to have access to the same products and services throughout the European Union, it is balanced by a desire to have national or regional variances reflected in the products and services offered. Companies involved in pan-European consumer markets must thus necessarily balance the quest for global approaches and the drive for economies of scale, with an appreciation of the increasing importance of local tastes and identification.
The successful managers of today and tomorrow will be those who can match the increasing sophistication of consumers to a background of challenging and at times paradoxical drivers.
Finding people to undertake such roles is a key task for any successful recruitment and demands a unique understanding of both the markets and economic circumstances in which companies are operating.
A key strength of our Consumer Markets practice lies in the experience and diversity of the consultants. By design our consumer practice teams are international and multi-cultural and every member has an in-depth knowledge and operational experience in one or more consumer goods or service sectors. This enables us to precisely tailor search assignments to take into account clients market position, their corporate identity and to match this with a clear understanding of the challenges that will face them in one local market or across the world.
Successful searches in the sector have included: Worldwide Marketing Manager (Mass Market Cosmetics), VP International (Selective Cosmetics), Senior Sales Executives (Telecom service provider), E-Commerce Director (Retail), International Sales Director (Mass Market Cosmetics), Regional Director (Leisure), Sales Director (Food) amongst others.
This sector includes:
- Consumer goods
- Luxury goods
- Leisure, Hospitality, Tourism, Entertainment