Legal limits on marketing? CSR is a good bet
How to make brand management in an industry with legal limitation in branding.
Pharmaceutical companies have strict legal limits on marketing, but that shouldnâ€™t stop them from building brand recognition.Â A lot can be done within these constraints, and it boils down to running a clean and ethical business that seeks to do good for society.
This article is a part of the presentation made by Meltem Yaman, Managing Partner of Alexander Hughes TurkeyÂ at the annual meeting of the association, of collegiate Marketing Educators in Houston, Texas.