Legal limits on marketing? CSR is a good bet

How to make brand management in an industry with legal limitation in branding.

Pharmaceutical companies have strict legal limits on marketing, but that shouldn’t stop them from building brand recognition.  A lot can be done within these constraints, and it boils down to running a clean and ethical business that seeks to do good for society.

This article is a part of the presentation made by Meltem Yaman, Managing Partner of Alexander Hughes Turkey at the annual meeting of the association, of collegiate Marketing Educators in Houston, Texas.

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