Repositioning Brand Image

Search firm Alexander Hughes is building a unique branding to enhance growth.

For Paris-headquartered Alexander Hughes, Europe’s oldest and the world’s largest executive firm, building strong and unique brand is essential to survive and grow unlike many peers. The 60-year-old French brand is focusing on its deep domain knowledge and wide global reach to build and position its brand in India, which in turn is fast emerging as a major catalyst for its expansion in South East Asia.


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