Efficiency or Value: The Decision That Defines a Leader
In a constantly changing world, effective leadership is characterized by the ability to ask the right questions before making a decision, particularly when it comes to the strategic use of technology. It is not enough to simply adopt a technology; one must understand its role in creating long-term value.
In a context of rapid transformation and growing technological pressure, Jaume Bonals – Managing Partner at Alexander Hughes Barcelona explores what truly defines leadership today. Beyonfd the race for efficiency and the widespread adoption of AI, he highlights a more fundamental challenge: the ability to step back, question the purpose behind decisions, and use technology as a lever for long-term value creation rather than short-term gains.
Through concrete examples, he invites leaders to rethink how they integrate innovation into their strategy and what they choose to build.
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