Successful Multi-cultural Integration – Science, Art or Craft?

As the speed of communication and ease of travel increases, the world seems to get smaller and businesses need to satisfy demand on a global basis. This has resulted in increasing numbers of cross-border mergers and acquisitions, reported almost weekly in the press. We read about the failures where integration doesn’t work and what went wrong. However, companies where integration has been successful quickly become known as a global success story.

The driving need for multinational and global companies has come about because manufacturing and some aspects of customer service have moved to lower cost economies in Eastern Europe and Asia; graduates there are happy to take jobs previously located in the West at a far lower cost than the less well educated workers in Europe and North America.

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